SaaS Video Retainer: New Campaigns Each Month, Optimized by Real Data
15 video ads. One shoot day.
One-off videos guess; retainers learn. CinemAds films fresh campaigns monthly, using last month's A/B test data to sharpen every script and hook - the model behind Lavender's 300+ video series.
How Does the CinemAds Monthly Video Retainer Work?
Each month includes one full shoot day producing up to 15 videos, plus editing and multi-format delivery (45 asset total). Performance data from the previous month's tests directly informs the next round of scripts and opening hooks.
What Results Did Lavender Get From a Year-Long Video Retainer?
CinemAds produced over 300 videos for Lavender in one year. The "Lavender Joe" character became so recognizable he was spotted by vendor booths at Collision and by a fan in Italy.
Why Do SaaS Brands Need Continuous Video Testing Instead of One Hero Ad?
SaaS markets are crowded with near-identical products, and the most memorable marketing steers ICPs away from competitors. Monthly shoots let brands test safe scripts against bold ones, then scale whatever the data proves works.
Start With One Shoot, Scale to a Retainer
15 video ads. One shoot day.
Validate performance with a single 45-asset campaign before committing monthly. Book a call and Rob Comeau will write free sample scripts to get your leadership excited first.
FAQs
What Does a SaaS Video Marketing Retainer Cost?
Single campaigns start around $30,000 for 15 videos expanded into 45 assets. A retainer model would be around $22k~ USD per month, which includes 45 assets, each month.
How Does A/B Test Data Improve Each Month's Videos?
Your team reviews which hooks, scripts, and characters performed best in paid campaigns, then CinemAds writes the next month's batch around proven winners. Underperforming angles are cut; working formulas get doubled down.
Can a Retainer Support a Recurring Brand Character?
Yes - long-term retainers are where CinemAds builds character arcs, like Lavender Joe evolving from bad salesman to great one. Recurring mascots dramatically strengthen brand recall across the buyer journey.
Who Is the Ideal Client for a CinemAds Retainer?
Post-Series A B2B SaaS and AI companies in growth mode. These brands have fresh budgets and need high-volume testing to aggressively outpace competitors on messaging.
How Many Videos Are Produced Per Retainer Shoot Day?
Up to 15 short-form videos per day, filmed at one location to avoid travel and reset delays. 45 video assets total after reformatting each video for every channel. Longer assets, like 90-second explainers, require a dedicated eight-hour day.
Do Retainer Videos Work Across Multiple Ad Channels?
Yes. Every video is delivered in horizontal, square, and vertical formats for LinkedIn, YouTube, CTV, paid social, and even trade show screens.
What Happens If Early Retainer Videos Underperform?
The model is built for it: with 15 varied assets monthly, one flop never sinks the campaign. Data identifies the losers fast, and the next shoot corrects course.