SaaS Explainer Video Production Buyers Watch to the Last Second
15 video ads. One shoot day.
Most explainer videos are corporate wallpaper - dry, forgettable, skipped. CinemAds produces 90-second cinematic explainers that mask the pitch with humor, so viewers forget they're watching a commercial.
What Is a CinemAds SaaS Explainer Video?
A CinemAds explainer is a 60-90-second cinematic video balancing 30-40% comedy with 60% educational product information.
Each explainer ships with two to three shorter cutdowns for lower-funnel A/B testing in paid media.
How Does CinemAds Produce a 90-Second Explainer Video?
CinemAds dedicates an entire eight-hour shoot day to a single explainer because of complex camera angle changes. Pre-production runs 30-45 days, with client approval required on scripts, actors, wardrobe, and locations before filming.
Why Should Your Explainer Share a Universe With Your Brand Ads?
CinemAds builds explainers in the same cinematic universe - same characters, same locations - as your top-of-funnel campaign. Viewers who watch 50%+ of your brand ads get retargeted with an explainer that keeps their momentum, not a jarring corporate tone shift.
Turn Your Demo Into Something Worth Watching
15 video ads. One shoot day.
Lavender's explainer opened with Lavender Joe arrested by the email police - sirens first, software second. Book a call and get free sample scripts before spending a dollar.
FAQs
How Long Should a SaaS Explainer Video Be?
CinemAds produces explainers at 60-90 seconds - long enough to educate, short enough to hold attention. Two to three shorter cutdowns are delivered alongside every explainer.
Can CinemAds Show Our Software Dashboard in the Video?
Yes. CinemAds collaborates with animators to integrate dashboards and UI seamlessly into live-action footage, and can deliver alternate edits with early UI reveals for A/B testing.
What Is the Ideal Comedy-to-Information Ratio?
Roughly 30-40% comedic and 60% serious, educational content. The humor keeps viewers engaged without becoming annoying, and each video closes with a CTA, tagline, and often a final joke.
Can We Bundle an Explainer With a Brand Awareness Campaign?
Yes - clients frequently combine the 45-asset brand awareness package and explainer into one contract shot over two consecutive days. Day one covers brand assets; day two covers the explainer.
How Does the Creative Process Start?
You complete a content document covering brand persona, tone, and audience goals. Rob Comeau then pitches three distinct "big ideas," and the winning concept expands into production-ready scripts
Is One Explainer Video a Risky First Investment?
Betting everything on a single video means having nothing to fall back on if it flops. CinemAds recommends starting with a high-volume brand campaign to gather performance data first.
How Do Sales Teams Use CinemAds Explainers?
Client sales teams email the videos directly to prospects to explain complex products mid-cycle. The Aligned campaign even incorporated the sales team's insider lingo into the scripts.