The Cybersecurity Video Production Agency That Makes CISOs Actually Watch
15 video ads. One shoot day.
Fear-based security marketing all looks identical - and buyers tune it out. CinemAds turns alert fatigue, false positives, and compliance into cinematic comedy that CISOs remember when it's time to book a demo.
Why Does Cybersecurity Marketing Need Humor?
Cybersecurity brands approach CinemAds specifically because they feel trapped in a dry industry where every vendor sounds the same. When 20 companies offer similar products, the most memorable marketing steers the ICP away from competitors.
How Does CinemAds Translate Technical Security Concepts Into Ads?
CinemAds converts jargon into physical metaphors anyone understands. For Maze, filtering 1,000 false-positive alerts became finding three interested people in a crowded bar; alert fatigue becomes an overprotective bodyguard tackling passersby.
Which Cybersecurity Brands Has CinemAds Worked With?
CinemAds produced 10 spots for Right-Hand Cybersecurity's "don't check the box" campaign and a therapy-themed series for agentic AI security startup Maze. Every script was approved by client leadership before cameras rolled.
Stand Out in a Sea of Fear-Based Security Ads
15 video ads. One shoot day.
Rob Comeau writes free sample scripts tailored to your exact pain points before you spend anything. Book a call and see your first concept.
FAQs
Will Comedy Undermine Our Credibility With CISOs?
No - scripts weave in authentic industry lingo so jokes resonate specifically with security buyers. Serious professionals still register humor internally, and the goal is brand recall, not laugh-out-loud reactions.
How Does CinemAds Avoid Repeating Creative Across Security Clients?
CinemAds never reuses character names, actors, specific locations, or scenarios between cybersecurity clients. Each brand gets a distinct visual world, concept, and script.
Does the Ad Mention Our Brand in the First Seconds?
Deliberately not, in most edits. Right-Hand's videos opened with unrelated comedic scenarios, revealing the brand and tagline only at the end - after viewers were already invested.
How Do You Prevent Jokes From Missing Our Technical Nuance?
Your marketing team - and often your CEO - approves every script before filming. Rob asks clients to explain the product "like I'm 10," then iterates through many concepts until one lands
What Was the "Don't Check the Box" Campaign?
Right-Hand's series dramatized box-checking through analogies like a husband "feeding the dog" by dumping food across the floor. One spot featured Rob's own pudelpointer, Coco.
Can You Explain a Product With Almost No Market Awareness?
Yes - Early-stage brands need bolder creative than established competitors, not safer creative.
How Many Videos Do We Get Per Campaign?
5 creative that get turned into 15 videos from one shoot day, expanded into 45 cross-platform assets. Each of the 5 original videos dramatizes a different pain point, from vulnerability backlogs to compliance. So 45 asset total.