B2B Episodic Video Series: Turn Your Brand Into a Show Buyers Binge
15 video ads. One shoot day.
One-off ads get skipped; characters get remembered. CinemAds builds episodic series like Lavender Joe - a recurring mascot so famous that prospects name him on sales calls and fans recognized him in Italy.
What Is a B2B Episodic Video Series?
An episodic series is a set of interconnected videos built around a recurring character and narrative arc, functioning like a branded mini-show. Each episode dramatizes a different pain point while reinforcing the same cinematic universe.
How Did the Lavender Joe Series Build a B2B Cult Following?
Lavender Joe began as a bad salesman arrested by the "email police," then evolved across 300+ videos into a great salesman - thanks to Lavender's product. The character was recognized at Collision by vendor booths and even added a rival AI villain.
Why Do Recurring Brand Characters Drive Better Recall Than Standalone Ads?
Characters that embody your audience's professional mistakes - like the Dos Equis guy for B2B - create deep relatability. CinemAds maps character arcs to the sales funnel, using storytelling devices like climaxes, twists, and development across episodes.
Build Your Brand's Recurring Character
15 video ads. One shoot day.
Rob Comeau designs your mascot from your ICP, positioning, and campaign goal - then writes free sample scripts to prove the concept. Book a call to start your series.
FAQs
How Many Episodes Does a B2B Video Series Need?
Character arcs work best across ongoing production, like Lavender's 300+ videos over a year-long retainer. Single campaigns of 10-15 episodes still build strong recall around one big idea.
How Is Consistency Maintained Across an Episodic Series?
Every script is written to a single "big idea" - like Lavender's "bad emails in real life" - with consistent tone, characters, and locations. Explainer videos share the exact same universe for seamless retargeting.
Who Creates the Character Concept?
CinemAds develops characters from your brand brief - Schoox's magician came directly from their "fun and magical" rebrand description. Clients then approve character descriptions and select actors from audition tapes.
What Did the Lavender Series Cost?
Over 300 videos were produced for under $120,000 CAD across a year of monthly shoot days. Roughly 30 videos were directed in a single day.
Can an Episodic Series Work in a Dry Industry Like Cybersecurity?
Yes - Right-Hand Cybersecurity's 10-video "don't check the box" series opened each episode with unrelated comedic scenarios before revealing the brand. Dry industries benefit most from character-driven contrast.
How Does a Series Map to the Sales Funnel?
Top-of-funnel episodes hook cold audiences with humor; viewers who watch over 50% are retargeted with explainer episodes featuring the same characters. Momentum never breaks because the tone never shifts corporate.
What Proof Exists That Episodic Video Works?
Prospects referenced Lavender Joe by name during Lavender's demo calls, and PetMeds returned for three separate CTV campaigns built on the same recurring talking-animal concept over two years.